Confused by content marketing? Not sure how you can create a constant stream of quality content while also working on your business? We can help!
Content strategy refers to the planning, development, and management of content. Great content needs a solid strategy. Creating content – everything from website copy, blog posts, leadership pieces, SEO website copy to printed brochures – without a strategy means you can write amazing content that won’t see the light of day.
It’s no longer a case of “Create it and they will come” you need to put in just as much (if not more) effort into distributing your content as you do writing it!
You also need to know why you’re creating that content for who and what action you want people to take after reading it.