Content marketing is all about developing useful, engaging and relevant content that gets your audience excited about your brand and want to to learn more.
Content marketing is about building long term relationship with your customers but is worth the effort and can benefit your business in numerous ways:
Content marketing produces 3X more leads than paid ads. – (Kapost / Eloqua)
70% of people prefer getting to know a company through articles over advertisements. (DemandMetric)
Content can take many forms:
- Website Copy
- Articles & Blog Posts
- Emails
- Landing Pages
- Press Releases
- Social Posts
- White Papers