I have been a bit quiet on The Marketing Index throughout March but I am back & excited to share that I have joined the wonderful team at TEDxSydney 2016 as Community Manager, doing my part to help share “Ideas Worth Spreading”. For those not in the know, TED is a not-for-profit devoted to spreading ideas, […]
7 Proven Headline Formulas That Convert
Have you always wanted to increase your click through rate (CTR) and engagement of your content marketing? Do you spend hours creating your content only to have below average or worse no results? If you answered yes to these 2 questions, then you’re not giving enough attention to your headlines. Not to worry thats where […]
Marketing Definitions
Marketing definitions from the Chartered Institute of Marketing and the American Marketing Association. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” – The American Marketing Association (Approved July 2013) The management process responsible for identifying, anticipating […]
How to use Storytelling to Engage in Marketing
Storytelling is hardwired into our brains, we use it to make sense of the world, if you use storytelling in your marketing, people will remember it better than any list of features you pump out. And although “storytelling” is an overused buzzword, storytelling is ancient and part of the very fabric of human communication. Our […]
The 6 rules of persuasion used in marketing
As marketers, our bread & butter is to persuade people to buy our product or service. Using everything in our toolkit to convince people (or organisations) to take action. In this article we’ll go through the six rules of persuasion and how they can be used in marketing. Once you add these rules of persuasion […]
Fail to plan, plan to fail: Creating an effective Digital Marketing Plan
Having a marketing plan is important, and can seem quite a daunting task to do in a busy organisation. It can even be such big a task that we sidestep it altogether, saying with best intentions “I’ll come back to that later”. Only later never happens and we end up flying by the seat of […]
Content Marketing is dead… unless its used in Context
When using content marketing as a strategy you need to make sure the content adds value, as its most effective when used in context. So if you’re tired of seeing low ROI from your content marketing efforts e.g. blog or social media you might think you’ve great content right, but its missing the mark. How […]
Top 3 Marketing & Business reads of 2015
2016 is here and what a great time to re-cap 2015. I’m always on the lookout for great marketing and business reads. These three books’ in particular gave me a different perspective & were memorable enough to keep me referring back to them throughout the year. So with out further ado, my top 3 marketing […]