This week I delved into learning and memory in the latest module with CXL and their Mini Degree in Psychology & Persuasion. But why is it important to understand how we learn and remember in the context of Marketing? That was my big question entering this module. Learning and memory are adjacent processes. So what’s […]
Decision Making and Emotions in Ecommerce
How many decisions do you think you make in a day 10, 50, 100 or more? Well, whatever you thought, its a lot more! We make a massive 35,000 decisions per day, as adults, adding up to about 1 million decisions a month. We make 226 decisions each day just about food, according to a […]
Is your blog content being read?
Not fully, people rarely read web pages word by word. Instead, they scan your webpage, jumping from words to sentences skimming to for key takeaways. Why? Because of the sheer volume of information online, they scan for important information to save time. So when you don’t realise this is how people read webpages (by scanning) […]
Information Overload & Visual Cues on Websites
Our brains can only process a certain amount of information at a time(information overload), but the technical term is called cognitive load. Cognitive load is the amount of mental energy needed to process something,e.g. your website. By minimising cognitive load (avoiding overload), you can keep users’ attention, allowing them to browse your site longer and […]
Attention: Struggling Small Business Owners
Did that get your attention? Good, because this week I learned how important it is to get attention and when you successfully gain someone’s attention, you open the door for a meaningful impression. So who’s responsible for capturing that attention? You. It’s your job to grab attention and keep it. You need to stop customers […]
3 Ways to Improve Your Website & Increase Conversions
Last week I finished the People & Psychology module in CXL’s Digital Psychology & Persuasion mini degree and it’s fascinating to see how people instinctively view websites, their perceived value of products and how easy/hard your website is to read all make a massive impact on your website conversions. How People View Websites It’s interesting […]
Persuasion, Bias & Emotions in Marketing
This week has been an interesting one for me, continuing with the CXL Mini Degree in Digital Psychology and Persuasion, and having my assumptions challenged on the topics of persuasion, bias and emotions. Unlearning incorrect information and learning the truth is the key to growth, I’m open to being re-educated (besides no one knows everything, […]
How to use the Psychology of Persuasion to Win More Customers
Are you in the business of selling, and want to increase your sales? Well, you should be looking at psychology and persuasion to influence new purchase behaviours. I personally believe the future of marketing will be psychology paired with technology. Technology to physically reach people (we all have smartphones glued to our hands) and psychology […]
10 Reasons Why Your Business Needs a Website
We understand why you might resist building a website for your business: “I don’t have the time”, “they’re too expensive”, “I’m not tech-savvy” or maybe even “I have enough business and I don’t need one”. In 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars, and the reality is, no website, no online store. […]
Should you offer free shipping in your e-commerce store?
“Should I offer free shipping” is one of the top questions e-commerce store owners ask (including myself) – so I did some research and testing to find out. The short answer is yes, but for best effect use it to spur on additional purchases only. Free shipping can drive more sales but not if you […]
Psychology of Typography in Branding
Typography is everywhere from signage, posters, packaging to brand logos, websites and social media, taking up a large percentage of your brand’s visual identity. But how is your brand perceived, do people they feel good when they encounter it? And by understanding the psychology of typography will it help you improve how people experience your […]
Leaving a Legacy TEDxSydney 2019
If you haven’t already heard TEDxSydney is the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world. And TEDxSydney 2019 will be the largest independently organised TEDx event worldwide. In 2018 TedxSydney was a sold-out event with a staggering 5,000 people gathered at the International Convention Centre(ICC) […]
Why working from home is not all it’s cracked up to be
Sitting at your office desk, you’re probably thinking that working from home is the ultimate dream with the best work/life balance. You don’t have to commute, you can work in your PJs, start and finish when you choose, with the freedom to work from your local coffee shop all day if you choose. These benefits […]
45 Inspirational Marketing Quotes
This article presents 45 inspirational marketing quotes that will give you a quick booster shot of marketing smarts. While we love long-form content for providing in-depth detail and knowledge, sometimes you just want something short and snappy to help you on your way. Below are some pieces of expert marketing advice, may their words of […]