“Should I offer free shipping” is one of the top questions e-commerce store owners ask (including myself) – so I did some research and testing to find out. The short answer is yes, but for best effect use it to spur on additional purchases only. Free shipping can drive more sales but not if you […]
Psychology of Typography in Branding
Typography is everywhere from signage, posters, packaging to brand logos, websites and social media, taking up a large percentage of your brand’s visual identity. But how is your brand perceived, do people they feel good when they encounter it? And by understanding the psychology of typography will it help you improve how people experience your […]
Leaving a Legacy TEDxSydney 2019
If you haven’t already heard TEDxSydney is the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world. And TEDxSydney 2019 will be the largest independently organised TEDx event worldwide. In 2018 TedxSydney was a sold-out event with a staggering 5,000 people gathered at the International Convention Centre(ICC) […]
Why working from home is not all it’s cracked up to be
Sitting at your office desk, you’re probably thinking that working from home is the ultimate dream with the best work/life balance. You don’t have to commute, you can work in your PJs, start and finish when you choose, with the freedom to work from your local coffee shop all day if you choose. These benefits […]
45 Inspirational Marketing Quotes
This article presents 45 inspirational marketing quotes that will give you a quick booster shot of marketing smarts. While we love long-form content for providing in-depth detail and knowledge, sometimes you just want something short and snappy to help you on your way. Below are some pieces of expert marketing advice, may their words of […]
Want Great Content? Heres What you Can Learn From Songwriters
“Hello from the other side.” said Adele, and we’re hooked from the opening line. As content marketers, we can learn a lot from songwriters, because producing informative, useful, well-written content is not enough. No matter how informative it is, it can miss the mark. Why? Because it’s missing that human connection behind the information, emotion, […]
How I grew an E-Commerce Facebook page by 40k fans in 10 months
When I joined GraysOnline* as their Digital Content Manager, one of the objectives was to establish a content marketing strategy for social media, to create an active community while monetising the channel for consistent monthly revenue. So how do you go about growing the fans of an established Business Facebook page? By using a customer […]
How to Convert Leads into Customers
So how do we convert leads into customers? We need to listen and watch for what’s most important to them…So we can then give them what they want. “Helping customers achieve their goals is good for business.” Once we know what they want, by listening to them at every opportuinity, either face-to-face or online surveys, […]
The Marketers Guide to Design
In marketing, a broad range of skills is needed & having basic knowledge of design will help you stand out. You don’t need to become a designer, but an understanding of design will definitely help. Our Marketers Guide to Design is a “bird’s eye view of design” introducing some basic design principles. Use it as […]
The Marketers Guide to Psychology of Colour
I have been fascinated by my reactions to colour and how in certain contexts they play a big role in decisions I make. While researching into the psychology of colour, I learnt a lot about colours and their meanings to people. If you know what you want to evoke when a customer looks at your […]
7 TED Talks to Help you Become a Better Marketer!
TED Talks have taken the world by storm, showcasing passionate people doing amazing work. With over 2,000+TED talk topics it can be hard to find the most relevant ones. I’ve saved you the trouble and handpicked my favourite 7 TED Talks to help you become a better marketer. TED Talks shine a beacon of hope […]
TEDxSydney 2016 – The KING of content & ideas worth spreading
As live events go TEDxSydney* is one of those special ones that you try not to miss on the Sydney event calendar. This is not your average public speaking or marketing event, it’s so much more. I attended TEDxSydney 2014 & 2015 and experienced a rollercoaster of emotions throughout the day: joy, wonder, sadness, surprise, […]
What’s missing from your Marketing…Emotion
Too often when reviewing our marketing plans & campaigns we think only in terms of tangibles like clicks, likes, site visits, email sign ups & sales. But what about those intangibles like the personality or the look & feel of our marketing and more importantly did it evoke an emotion? Emotions are key to standing […]
What’s the Difference Between Inbound & Outbound Marketing?
What’s the difference between inbound and outbound marketing and why is inbound marketing important? Well if you’re blogging then you’ve already started doing inbound marketing. Congratulations, on taking the first step to attracting the right type of customers by providing useful information and educating them. But are you doing it effectively and in-line with best […]