As a business owner, you’re focussed on profitability ( costs, revenue and profit). So choosing the right prices is critical. Too low and you lose money, too high you miss out on sales. Of course, you need profit to be a viable business but instead of just focussing on and leading with pricing (which can […]
Understand how your customers’ brains work & make more money
This weeks’ topic was Applied Neuromarketing led by André Morys. We’re going deeper into neuromarketing but with the overarching objective to understand our customer’s brains so we can make more money. When you understand someone better say a best friend, just by knowing them better you know their likes and dislikes, what’s important to them […]
Psychology of persuasion
As part of the CXL introduction to neuromarketing Roger Dooley, an expert on the subject talks about the psychology of persuasion using his “persuasion slide” framework. This framework is to help us better understand the complex nature of psychology of persuasion in user visiting (and hopefully taking action on) our websites. Whether that’s signing up […]
What’s Neuromarketing all about?
I’ve been interested neuromarketing for quite a number of years, hence starting a Mini Degree in Psychology & Persuasion. I wanted to formalise my knowledge picked up from bit and pieces around the web and in certain books e.g. Robert Dooley’s’ acclaimed book on the topic “Brainfluence: 100 ways to convince and convert consumers using […]
How Does Learning & Memory Apply to Online Marketing?
This week I delved into learning and memory in the latest module with CXL and their Mini Degree in Psychology & Persuasion. But why is it important to understand how we learn and remember in the context of Marketing? That was my big question entering this module. Learning and memory are adjacent processes. So what’s […]
Decision Making and Emotions in Ecommerce
How many decisions do you think you make in a day 10, 50, 100 or more? Well, whatever you thought, its a lot more! We make a massive 35,000 decisions per day, as adults, adding up to about 1 million decisions a month. We make 226 decisions each day just about food, according to a […]
Is your blog content being read?
Not fully, people rarely read web pages word by word. Instead, they scan your webpage, jumping from words to sentences skimming to for key takeaways. Why? Because of the sheer volume of information online, they scan for important information to save time. So when you don’t realise this is how people read webpages (by scanning) […]
Information Overload & Visual Cues on Websites
Our brains can only process a certain amount of information at a time(information overload), but the technical term is called cognitive load. Cognitive load is the amount of mental energy needed to process something,e.g. your website. By minimising cognitive load (avoiding overload), you can keep users’ attention, allowing them to browse your site longer and […]
Attention: Struggling Small Business Owners
Did that get your attention? Good, because this week I learned how important it is to get attention and when you successfully gain someone’s attention, you open the door for a meaningful impression. So who’s responsible for capturing that attention? You. It’s your job to grab attention and keep it. You need to stop customers […]
3 Ways to Improve Your Website & Increase Conversions
Last week I finished the People & Psychology module in CXL’s Digital Psychology & Persuasion mini degree and it’s fascinating to see how people instinctively view websites, their perceived value of products and how easy/hard your website is to read all make a massive impact on your website conversions. How People View Websites It’s interesting […]
Persuasion, Bias & Emotions in Marketing
This week has been an interesting one for me, continuing with the CXL Mini Degree in Digital Psychology and Persuasion, and having my assumptions challenged on the topics of persuasion, bias and emotions. Unlearning incorrect information and learning the truth is the key to growth, I’m open to being re-educated (besides no one knows everything, […]
How to use the Psychology of Persuasion to Win More Customers
Are you in the business of selling, and want to increase your sales? Well, you should be looking at psychology and persuasion to influence new purchase behaviours. I personally believe the future of marketing will be psychology paired with technology. Technology to physically reach people (we all have smartphones glued to our hands) and psychology […]
10 Reasons Why Your Business Needs a Website
We understand why you might resist building a website for your business: “I don’t have the time”, “they’re too expensive”, “I’m not tech-savvy” or maybe even “I have enough business and I don’t need one”. In 2019, retail e-commerce sales worldwide amounted to 3.53 trillion US dollars, and the reality is, no website, no online store. […]
Should you offer free shipping in your e-commerce store?
“Should I offer free shipping” is one of the top questions e-commerce store owners ask (including myself) – so I did some research and testing to find out. The short answer is yes, but for best effect use it to spur on additional purchases only. Free shipping can drive more sales but not if you […]